How Google Gemini Might Reshape SEO

Productivity tips
February 29, 2024


Search Engine Optimization (SEO) is key to being found online, and small changes by search engine giants like Google can have big effects on how we do things. Google's latest innovation, Google Gemini, can shift the landscape significantly. This new AI technology promises to push the boundaries in how technology understands and responds to our searches. In this blog, we'll talk about what Google Gemini is, how it compares to other AI models we use today, and what changes it might bring for SEO.

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What is Google Gemini?

By using the power of artificial intelligence, Google Gemini is a big step forward for search engines. Imagine having someone who understands exactly what you're looking for and can pitch in exactly what you need - even when you're not clear yourself. That's what Google Gemini aims to be - a tool that deeply understands what we ask for online. It wants to make our search results much more personal and insightful, satisfying our needs better.

How is Google Gemini Different From Other AI Models?

In the past, search engines like Google used to rely a lot on the specific words we put in our searches, and where those words are on a website. But Google Gemini goes beyond that. It uses sophisticated technology that understand language just like we do. This ability to understand what we really intend when we use certain words or ask certain questions - that's something new and powerful.

Instead of simply matching the words in our searches to those on a website, Google Gemini can work out why we've asked a particular question. Then it uses this understanding to provide us with what we need. This is how it's different from other AI models, and it's could be a turning point for SEO.

The Core Features of Google Gemini AI

Google Gemini is like a really smart friend who knows exactly what you’re looking for, even when you’re not so sure yourself. It’s designed to make searching online much more personal and helpful. Here’s how it does that:

Making Searches Smarter

Instead of just looking at the words you type into the search bar, Google Gemini tries to figure out what you really mean. For example, if you ask, "What’s a good indoor plant?" Gemini understands you’re not just interested in any plants but specifically want options that are good for keeping inside your house.

Chatting With You

Imagine asking a question and getting an answer that feels like it’s coming straight from a friendly expert. That’s what Google Gemini's generative AI does. It can pull together information like summaries, comparisons, and deep insights in a way that’s easy to understand and feels more human.

Making Search Results More Engaging

Google Gemini wants to make sure you find what you’re looking for and have a good time doing it. It brings search results to life with interactive guides, detailed answers, and engaging content that catches and keeps your attention.

Adapting SEO to Google Gemini

With these advanced features, the way websites get noticed on Google is changing too. Here’s what’s happening:

Focusing on Topics, Not Just Words

In the past, getting your website to show up on Google was a lot about using the right keywords. Now, it’s more about creating content that covers a specific topic thoroughly and helpfully. Google Gemini wants to see that you’re giving people the answers they’re looking for.

Understanding What People Want

Now, it’s super important to think about why someone is searching for something. For instance, if they’re looking to buy a new laptop, are they a student who needs it for school, or a gamer looking for the best performance? Understanding the reason behind their search helps you create content that speaks directly to their needs.

Personalizing the Experience

Google Gemini is moving toward giving everyone their own personalized set of search results. This means websites have a chance to get really specific about whom they’re talking to. By understanding what certain types of visitors are looking for, websites can tailor their content to match those interests closely, making each visit feel personal and relevant.

In a nutshell, Google Gemini is transforming search from a one-size-fits-all experience to something far more personalized and interactive. For those managing websites, it’s time to think more about providing valuable content that really matches what people are searching for, making their online journey as helpful and engaging as possible.

How Google Gemini is Changing the Game for Content and Keywords

Google Gemini is shaking things up big time for how we think about and use keywords in our content. This change is making us look beyond just picking the right words and thinking more about what our audience is really looking for.

Looking at the Big Picture

Instead of just focusing on popular keywords, we now need to dive deeper into understanding what our audience is curious about. What questions do they have? What problems are they trying to solve? It's all about getting to the heart of what people want to know and crafting content around that. This means using tools and strategies that help us get these insights, not just sticking to checking which keywords are popular.

Getting Ready for New Ways to Search

Search isn't just about typing into Google anymore. People are using their voices to ask questions, watching videos for answers, and even using augmented reality (AR) to explore the world around them. This means we need to think about how our content can show up across these different search methods. With Google Gemini ready to play in all these spaces, making sure our content fits right in is key.

Using AI to Give Us an Edge

This is where Google Gemini's AI can be a game-changer. By using AI tools, we can uncover new trends and content ideas we might not have thought of. It also helps us fine-tune our content so it matches more closely with what people are actually looking for. This way, we're not just guessing what might work; we're using smart insights to guide us.

In summary, Google Gemini is encouraging us to think bigger and smarter about content and keywords. It's not just about finding the right words anymore; it's about truly understanding our audience and making sure our content meets them right where they are, across all the new and evolving ways they search.


The advent of Google Gemini is set to redefine the how we use SEO. As we move towards a future where AI drives search, understanding and adapting to these changes is crucial for digital marketers. By embracing the shifts in keyword research, content creation, and user engagement, businesses can ensure their continued success in the digital realm. As we navigate this new era, the convergence of AI and SEO offers unprecedented opportunities to connect with audiences in more meaningful and impactful ways.


Q: How significantly will Google Gemini affect my current SEO strategy?
A: Considering the shift towards understanding user intent and entities, most traditional SEO strategies will require significant updates to align with Google Gemini's capabilities.

Q: Can I use my existing keyword tools for Google Gemini keyword research?
A: While traditional tools still provide value, incorporating AI-powered tools designed for understanding entities and user intent will be increasingly important.

Things to Keep in Mind

  • Stay on Your Toes:
    Remember that Google likes to change things up. To do well, you need to stay open to learning and trying new things.
  • Is Google Gemini a Challenge or a Chance?
    For people who work on SEO, Google Gemini brings new tasks but also new opportunities to connect with website visitors.

Google Gemini is about getting ready for changes and embracing them. Keep it simple, think about what your website visitors really want, and you’ll be on your way to succeeding in this new world.

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Jacopo Proietti

Co-founder @Dokin
Jacopo, a co-founder of Dokin, boasts 8 years in finance, having worked as a finance manager at Ogury and head of Financial Planning and Control at BlaBlaCar.
His passion for data integration led to the creation of Dokin, a game-changer for modern business teams. With customizable templates and built-in data connections, Dokin allows modern CMOs and CFOs to streamlines data reporting across Google Workspace applications.

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