The top 5 data tools for Digital Marketing agencies

Productivity tips
November 24, 2023


If you are a digital marketing agency or a marketer at a small company you know that staying ahead requires more than just strategy and creativity—it demands managing your channels data with the right set of tools. Marketing agencies, in particular, face the challenge of seamlessly integrating data from various advertising channels to enhance their reporting and automation processes. This article delves into the world of data tools for marketers, offering insights into their significance, the essential tools every marketer should consider.

Did you know?

Dokin helps Marketing agencies connect live data from their Ads channels, CRMs and SQL databases in Google Sheets, Slides and Docs.

We also offer custom integrations and dashboards development on demand.

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What Are Tools in Marketing?

Before we explore the specifics, let's establish what we mean by "tools" in the context of marketing. These are software solutions designed to streamline, automate, and enhance various aspects of a marketer's workflow. From data analysis to campaign management, the right tools can significantly impact efficiency and effectiveness.

Marketing Tools for Small Businesses

Small businesses often face unique challenges when it comes to marketing tools. You have Budget constraints and gotta move fast. The need for streamlined solutions make the choice of tools critical for their success. Dokin's affordability coupled with its expansive features makes it an ideal choice for small businesses looking to enhance their data reporting and automation processes without breaking the bank.

Digital Marketing Agency Tools

Like small businesses, Digital marketing agencies operate in a fast-paced environment where efficiency and accuracy are paramount. They deal with a lot of data, they need to be attentive about spending and ROI and constantly report to clients. At Dokin we recognize the unique needs of digital marketing agencies and tailor our features to meet these demands. Whether it's creating dynamic dashboards for client presentations or automating routine reporting tasks, Dokin emerges as a comprehensive solution for digital marketing professionals.

Marketing Dashboards for Agencies

The importance of visually appealing and informative dashboards cannot be overstated, especially in the context of client reporting. Dokin excels in this aspect by providing tools to create dynamic and visually engaging marketing dashboards. These dashboards not only enhance the agency's credibility but also offer clients a transparent view of campaign performance and ROI. Dokin offers the possibility of using Free, Pre-built dashboards for Marketing Agencies. Custom dashboards are also offered to Business clients.

The top-5 data tools for marketers

1. Funnel

Funnel is a powerful ally for marketing agencies, offering a comprehensive suite of features to streamline data processes. From data collection to visualization, Funnel plays a crucial role in simplifying complex analytics tasks, making it an invaluable tool for marketers.

Funnel disadvantages:

Even if it offers a free version, Funnel is highly expensive compared to other solutions. Its free version is only limited to 3 data sources. And the lowest paid plan starts at €108 per month with 4 data sources! This can be very prohibitive and limited for small or medium sized agencies that need to accessa complete and profitable offer for their data reporting tools.

2. Supermetrics

Supermetrics takes center stage in the realm of marketing analytics. It’s a player that has been around for a few years and probably the strongest brand in the field. This tool is particularly praised for its compatibility with various platforms, making data aggregation a breeze.

Supermetrics disadvantages:

Even if it offers a wide availability of sources and destinations for your data, Supermetrics, just like Funnel, has a very prohibitive pricing. For example connecting data to Google Sheets, starts at €69/month with yearly billing. This offer only allows connections from their “essential” data sources. Any additional data source has additional billing. This can be very prohibitive and limited for small or medium sized agencies.

3. Coupler

For Marketing agencies, Coupler proves to be a valuable asset. Its capabilities extend to syncing data across different platforms, simplifying the process of collating information from diverse sources. This not only saves time but also reduces the likelihood of errors in reporting.

Coupler disadvantages:

Coupler offers a starting price that is lower than Supermetrics and Funnel at $49/month, however this is only limited to 2 users and has limited options for automatic data refreshes. The next tier plan goes up to $99/month. Again, if you are a small or mid sized agency, this ends up really expensive and inconvenient.

4. Coefficient

Coefficient is a newer tool that is specialized on connecting data to Google Sheets. It started out mainly as a connector of databases with Google Sheets, and more recently started adding marketing integrations.

Coefficient disadvantages:

In terms of costs, Coefficient is probably one of the most expensive together with Funnel and Supermetrics. Their first tier plan only offers 1 data source, starting at $49/month! With any additional source being billed separately. As a marketing agency, this is not suitable for you.

5. Dokin: The Game-Changer

We know we are biased, but while each tool mentioned holds its own merit, Dokin emerges as the game-changer for marketing agencies. Dokin offers a more cost-effective approach, ideal for Small and medium sized marketing agencies or marketers working at SMBs. Dokin is specialised in connecting data to your Google Sheets, Slides and Docs as well as Looker.

Why Dokin?

  • Unlimited Source Syncing: Unlike its counterparts, Dokin's basic plans come with the ability to sync an unlimited number of sources (Google Analytics, LinkedIn and Google Ads, Search Console etc. - see full list here), providing marketers with unparalleled flexibility and a complete access to their data sources. And that for only $24/month! A huge money-saver compared to all the other solutions.

  • Connection with Slides and Docs: with Dokin you can sync data points from your Sheets to text in Slides and Docs, thus automatically updating decks and docs.

  • 2-Way Sync with Key Connectors: Dokin goes beyond a one-way data sync by offering a two-way sync with connectors like Salesforce, HubSpot, and Airtable. This bidirectional flow ensures that data is not only collected but also updated in real-time.

Why Dokin Is the Ultimate Solution

In the crowded space of marketing tools, Dokin stands out as the ultimate solution for a myriad of reasons:

1. Cost-Effective Plans

Dokin's pricing plans are designed to cater to businesses of all sizes. The basic plans not only provide access to essential features but also offer the flexibility of syncing an unlimited number of sources—a feature often limited or available at a really expensive price in other tools.

2. Advanced Features

Dokin doesn't compromise on features. The ability to establish a two-way sync with key connectors like Salesforce, HubSpot, and Airtable sets Dokin apart. This bidirectional flow (Reverse ETL) ensures that data is not only collected but also updated in real-time, providing a comprehensive and accurate picture.

3. User-Friendly Interface

Dokin's interface is designed with the end-user in mind. Its intuitive layout and user-friendly features make it accessible to both seasoned marketing professionals and those new to data reporting tools. 

4. A vibrant and growing community of users

We are building a product that grows with our users. We offer the possibility of creating custom integrations for our clients.

We love go-to-market teams and they love us. See what they are saying:

It's like it knows exactly what we need.
Dokin is a gem that has managed to revolutionize our work by putting all our important data in one place. It's like having a tidy desk, but for decision-making and productivity. And the cherry on top? Their customer service is seriously top-notch.
John H, Director at Clarkstudios

Looked for this a long time!
We use Dokin to connect analytics and search console. It was a game changer for us. It improves our reporting capacities and finally allows us to manage large parts of our business from google sheets.
On top, their support is incredible.
Christian P, Marketing Director BCN travels

In conclusion, when it comes to marketing data tools, it is important to make the right decision of availability of sources, capabilities and pricing. If you are a small or mid sized digital marketing agency, Dokin is the way to go.  Its commitment to offering a complete solution, coupled with its cost-effective plans, positions it as the go-to tool for marketing agencies seeking efficiency, accuracy, and a competitive edge.

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Jacopo Proietti

Co-founder @Dokin
Jacopo, a co-founder of Dokin, boasts 8 years in finance, having worked as a finance manager at Ogury and head of Financial Planning and Control at BlaBlaCar.
His passion for data integration led to the creation of Dokin, a game-changer for modern business teams. With customizable templates and built-in data connections, Dokin allows modern CMOs and CFOs to streamlines data reporting across Google Workspace applications.

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