Why you need a Digital Marketing Dashboard

Marketing Data
Google Sheets
Productivity tips
February 14, 2024


Dashboards serve as the indispensable tool for data mastery: they're built for sharing insights, making sense of the figures, and digging deep into the metrics. Our rule is simple: if it's an action you'll repeat - daily, weekly, or monthly - then it's prime time for a dashboard.

Now, there's the occasional curveball - those one-time queries you need to crack. Even for these sporadic deep dives, it's smart to have your data prepped and ready for analysis on the fly. So let’s see further how you can prep it, aggregate it, visualise it and then create stories with it.

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Understanding the Digital Marketing Dashboard

The digital marketing dashboard is more than just a compilation of numbers; it provides an overview of web marketing KPIs. It helps you grasp how your PPC campaigns or SEO efforts are faring, and where your email marketing is taking you. It enables marketers to monitor their online marketing analytics, track digital marketing metrics, and measure the effectiveness of their strategies in real time.

The Importance and Benefits of Using a Digital Marketing Dashboard

With the complexity of today's digital landscapes, such as omnichannel advertising, SEO, PPC, and social media interactions, a dashboard offers a clear and organized view of all activities. It helps in making informed decisions, optimising strategies, and demonstrating the ROI of marketing efforts. Dokin elevates this process by providing a no-code, customizable platform that integrates seamlessly with tools like Hubspot, Google Analytics, and more, making it the go-to choice for businesses seeking clarity and control over their marketing data.

Things to look for when finding a dashboard

When it comes to selecting a digital marketing dashboard, several key factors come into play. The ideal dashboard should not only offer comprehensive data integration but also be customizable, user-friendly, and scalable to fit the evolving needs of your business. Dokin stands out by addressing these needs directly, offering specialized dashboards for every facet of digital marketing:

  • Omnichannel Advertising Dashboard: Track and analyze your advertising efforts across multiple platforms to understand their overall impact.
  • SEO Performance Dashboard: Monitor your search engine rankings, organic traffic, and keyword performance.
  • E-commerce, CRM, and Web Analytics Dashboards: Get a holistic view of customer interactions, website performance, and sales data.
  • Email Marketing Analysis Tools and Affiliate Marketing Dashboards: Evaluate the effectiveness of email campaigns and affiliate partnerships.

Tracking all this and much more. And this is where Dokin comes into the picture. Dokin’s versatility ensures that whether you're a CMO needing a high-level overview or a content marketer focusing on engagement metrics, there's a dashboard configuration that meets your needs.

How You Can Build Your Marketing Dashboard from Scratch

Creating a marketing dashboard from scratch may seem daunting, but with Dokin, it's a streamlined process. The first step is consulting with your marketing team to align the dashboard with your team's objectives. Identifying key performance indicators (KPIs) and digital marketing metrics is crucial in this phase.

Next, selecting the right marketing dashboard software is pivotal. Dokin simplifies this choice by offering a platform that's not only easy to use but also deeply customizable and capable of integrating with a multitude of data sources. Whether you're looking to track web traffic sources, funnel conversion rates, or goal completion rates, Dokin provides the flexibility and functionality required to create a dashboard tailored to your needs.

Operationalizing Your Digital Marketing Dashboard 

Once you've aligned with your team's objectives and selected a marketing dashboard software, the next steps involve bringing your dashboard to life.

Connecting to Data Sources: Powering Your Dashboard

The strength of any marketing dashboard lies in its ability to consolidate data from a myriad of sources

  • CRM Systems: For a 360-degree view of customer interactions and sales pipelines.
    Wondering how? Check out how you can link your Salesforce Data to your Google Sheets in few easy steps.

  • Digital Marketing Platforms: Including Google Ads, LinkedIn Ads, and Facebook Ads for comprehensive ad performance tracking.

    It’s easy to follow : Click on the "Connect New Data" button, on your Google Sheet. 

Next, a menu will appear. Here, simply pick the "Facebook Ads" app from the list of options.

Connect to your Facebook Ads account. Simply select the account you would like to link to Dokin. Once you are done, the page will automatically close and you'll be redirected to Dokin

  • E-commerce Platforms: To monitor sales performance, customer behavior, and product trends.

  • Web Analytics Tools: Like Google Analytics, providing insights into website traffic, user behavior, and conversion metrics.

You should look for a tool that simplifies the data aggregation process, ensuring that your dashboard is always powered by up-to-date and relevant data, enabling real-time decision-making.

Creating Impactful Data Visualizations

Visualizing data effectively is crucial for interpreting complex information at a glance. Dokin provides a wide range of visualization tools that allow you to create:

  • Interactive Charts and Graphs: To track trends over time, compare performance across different channels, or segment data for deeper analysis.
  • Heat Maps: For understanding user engagement on your website or app.
  • Custom Widgets: Tailored to showcase KPIs that matter most to your business.

These visualizations are not just informative but also actionable, helping you and your team quickly grasp the performance and derive insights without getting lost in numbers.

What Should a Digital Marketing Dashboard Include

A comprehensive digital marketing dashboard should serve as a one-stop shop for all your marketing data analysis needs. Essential elements include Web Traffic Sources, Funnel Conversion Rates, Goal Completion Rates, and Cost per Action (CPA). These components ensure that your dashboard not only provides a snapshot of current performance but also offers insights into how to drive future marketing strategies.

It should facilitate access to a broad array of metrics and KPIs, making it easier for marketers to stay on top of their digital advertising ROI and other critical performance indicators.

Make the Best Use of Your Marketing Dashboard with Dokin

Maximizing the utility of your marketing dashboard involves a continuous cycle of auditing, analyzing, and adjusting:

  • Audit Regularly: Regularly review your dashboard setup to ensure it aligns with current marketing objectives and strategies.

  • Analyse Thoroughly: Dive deep into the data presented by your dashboard. Look for trends, anomalies, and opportunities to enhance your marketing efforts.

  • Adjust Strategically: Use the insights gained from your analysis to make informed adjustments to your marketing campaigns and strategies, continually optimising for performance.

By adopting the AAA approach, marketers can ensure their dashboards remain dynamic tools that drive strategic decision-making and tangible improvements in marketing outcomes. You’ll be surprised to know that we have just the right thing that could help you figure out these dashboards in a few clicks. Dokin offers pre-built dashboards for Google Analytics,  that could reduce your dashboard building time by half and speed up data visualization twice as fast. 

Your data needs to be visualised on a dashboard

Let's not box digital marketing dashboards as mere data collectors. They're the rock stars of data-driven marketing strategies. With Dokin, you're in for a smooth ride as it makes crafting, managing, and fine-tuning your digital marketing dashboard a breeze. The seamless integrations, sleek visualization tools, and collaborative vibes transform your dense marketing data into actionable intel, setting the stage for growth and boosting ROI.

In for some exploration and to understand your data better? Give Dokin a chance and increase the potential of your digital marketing endeavours. Create your digital marketing dashboard today.

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Jacopo Proietti

Co-founder @Dokin
Jacopo, a co-founder of Dokin, boasts 8 years in finance, having worked as a finance manager at Ogury and head of Financial Planning and Control at BlaBlaCar.
His passion for data integration led to the creation of Dokin, a game-changer for modern business teams. With customizable templates and built-in data connections, Dokin allows modern CMOs and CFOs to streamlines data reporting across Google Workspace applications.

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