Google Sheets Data Connectors - How to sync live data in Sheets

Marketing Data
CRM and Sales Ops
Productivity tips
Google Sheets
January 22, 2024


Business Intelligence (BI) is crucial for businesses of any size and affects several departments: marketing, sales and finance. In order to play it right, teams need to access and analyze the right data in the right environment. Typically, spreadsheets are the tool where such data would be collected and shared amongst team. The issue is that such data is not automatically sync'ed to your systems and company software. In this sense, Google Sheets connectors play a pivotal role in streamlining data processes, allowing users to make queries create, update, and share live data in the ease of connected sheets. For small businesses seeking a no-code solution, Dokin stands out as a powerful ally, offering a Google Sheets Connector that integrates real-time data from CRMs, SQL, and Marketing channels.

Did you know?

Dokin is a Google Sheets data connector that syncs live data from Marketing Channels, CRM and SQL bases with spreadsheets.

It's easy to use and doesn't require and coding or SQL knowledge.

Try for free

Understanding Google Sheets Connectors:

Is there a way to connect Google Sheets?

Google Sheets, just like Excel, is a static environment where you collect datasets organized in columns and rows to gain insights on your data. It is the default standard to work across teams to make analyses and reports. When using such data in Sheets, you leverage data with formulas and make visualization works using charts and pivot tables. However, there are a few limiting issues: 

1) Connecting data amongst different Google Sheets spreadsheets is not possible without the use of complex formulas.

2) Sheets data is static and any update of data requires to re-extract datasets manually and rework it within the spreadsheets. 

However the Dokin data connector, available as add-on within the Google Workspace Marketplace, allows you to overcome both issues.

What is a Google Sheets Connector?

A Google Sheets Connector is a tool that uses the ETL and Reverse ETL technology to facilitate the synchronization of data between Google Sheets and external sources (like HubSpot, GA4, MySQL, Facebook, LinkedIn etc.) ensuring seamless data flow and collaboration. With a Sheets data connector you can automate the process of importing data in Google Sheets and refreshing such data automatically on a regular bases in your sheets. These connectors allow you to build dynamic dashboards and turn your spreadsheets into lightweight data warehouse where you can gather various systems data.  

Is there a Free API Connector for Google Sheets?

The great advantage of Google Sheets data connectors it that they are often free. These Free API connectors are invaluable for many users. 

Dokin provides a free API connection option, enabling businesses to access the power of data connections without breaking the bank. 

How to Connect Google Sheets?

Connecting Google Sheets is easy with Dokin. With Dokin you can select a specific range or tab to connect from a spreadsheet to another existing or new sheet. The destination Sheet will be updated automatically based on the source spreadsheet.

You can also use Dokin's connectors to sync your Google Sheets spreadsheets with Marketing channels or CRMs and SQL databases. Dokin's intuitive interface guides you through the process of connecting to any data source effortlessly. No need to have any coding or SQL queries knowledge.

Dokin's Google Sheets Connector:

Dokin simplifies data integration as it offers the ability to connect real-time data from CRMs, SQL, and Marketing channels, making it an ideal choice for marketers ans sales at small businesses.

  1. Customizable Templates and Integrations: Dokin's features include customizable templates and built-in integrations with Hubspot, Google Analytics, Notion, Airtable, and more. This flexibility ensures a tailored approach to data reporting automation.

  2. Streamlining Data Reporting Automation: Dokin's Google Sheets Connector streamlines data reporting processes, saving time and reducing errors. For small businesses, this means increased efficiency and productivity in handling critical data.

Free Google Sheets Connector:

Dokin's offer is adapted to every need and use case and comes with a free plan. After an initial free trial, users can choose to move to a Free plan or upgrade to a paid plan, starting from only $4 a month. Dokin's paid options come with different tiers, with pricing based on the usage. Each tier allows users to make a certain amount of data runs, that allows them to call and refresh data in their spreadsheets, Slides presentations and Docs.

Google Sheets Connector Download:

The process of downloading and installing Dokin in Google Sheets is pretty straightforward. Users can quickly get started, either via the web app or by installing Dokin from the Google Workspace Marketplace. They can sign up via their Google account and connect Dokin to their Google Drive. From that point on, users will be able to sync apps like HubSpot, Salesforce, TikTok, Facebook, Google Ads etc. with their spreadsheets.

Dokin most common Google Sheets connectors

Marketers and Sales Ops keep choosing Dokin and rating it as one of the best tools for their daily work because of its ease of use and the ability to tackle several use cases. It's easy to setup and configure.

Some of the most common use cases are:

Google Sheets Salesforce connector: Dokin integrates with Salesforce, allowing you to query and filter data from Salesforce into your spreadsheets. Additionally you can edit records and add new ones and writeback data to Salesforce. This ensures compatibility and a smooth flow of data between the two platforms.

Google Sheets HubSpot connector: Just like for Salesforce, Dokin allows a similar integration with HubSpot. Query and filter HubSpot CRM data into Google Sheets. Edit records and add new ones and push everything back to your CRM. 

Detailed guide here.

Google Sheets Airtable connector: Dokin also integrates with Airtable, allowing you to query and filter data from Airtable into Google Sheets. Also in this case, you can edit records and add new ones and push data back to Airtable, keeping a smooth flow of data between the two platforms.

Detailed guide here

Google Sheets Marketing connector: Dokin integrates with most used Marketing and SEO channels like Google Analytics 4, Search Console, Google Ads, Facebook, LinkedIn Ads, Pinterest, Snapchat, TikTok, Bright Local, Youtube and Bing.

Google Sheets SQL Connector: The integration of Dokin with all SQL bases like PostgreSQL, MySQL, Oracle DB, Microsoft SQL server but also MongoDB allows Marketing and Revenue Operations to sync data from their databases with spreadsheets without having to wait and weigh on a data team.

Detailed guide here

Import Data from Google Sheets to Looker: Dokin also provides a connector to Looker. It facilitates the easy import of data from Marketing Channels, CRMs and SQL to Looker, empowering users with advanced analytics and dashboarding skills, to build dynamic charts and dashboards in Looker (Google Data Studio).

Alternatives to Dokin

Alternatives to Dokin include tools like Supermetrics, Coefficient or Coupler, however they all come at very expensive price points, and none offer a wide availability of sources at affordable prices like Dokin.

If you are a marketing agency or a small business, Dokin is particularly suited for you. In this article we detailed the differences in terms of pricing between each available options.


If you are looking for a way to connect Google Sheets or sync live data to your spreadsheets, Dokin's Google Sheets Connector is the ideal solution. Discover how Dokin can transform your data management experience and automate your spreadsheets. For any questions or assistance, feel free to reach out to us via email.

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Jacopo Proietti

Co-founder @Dokin
Jacopo, a co-founder of Dokin, boasts 8 years in finance, having worked as a finance manager at Ogury and head of Financial Planning and Control at BlaBlaCar.
His passion for data integration led to the creation of Dokin, a game-changer for modern business teams. With customizable templates and built-in data connections, Dokin allows modern CMOs and CFOs to streamlines data reporting across Google Workspace applications.

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